Usquabae
2-4 Hope Street, Edinburgh, EH2 4DB
Award winning Whisky bar and restaurant located below Ryan's bar in Edinburgh's west end.
BEFORE: Usquabae Website, March 2016
This website was built in Wordpress. It was not optimised for mobile correctly and it was difficult for the management team to update the site.
AFTER: Usquabae Website, December 2020
We redesigned this website using Wix. We chose Wix for many reasons, including its inbuilt CRM system which allows the team to efficiently communicate with their customers and manage any enquiries though various forms and systems. Wix also offers built in email marketing with easy to access statistics on how customers engage with the business. Finally, it is easy to grant access to staff, and to edit any of the website elements from images to text and videos.
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We set up Google Analytics to track visits, page views, time spent on site and visitor details including location, age, interests and much more.
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We set up Google Ad Words to run campaigns to increase awareness / visibility online and create targeted campaigns for menus launches and our online products.
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Using the media from the Taste of Scotland campaign, we added a video banner in order to make the website more engaging.
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Web design
Videos
Usquabae "A Taste of Scotland"
July 2019
This was the first video in our series of "A taste of Scotland" campaigns for Usquabae in the summer of 2019.
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Coming soon
Usquabae "TOS Street Food"
We made this video to promote another of the Taste of Scotland videos.
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Coming soon
Usquabae "TOS Christmas"
We made this video to promote another of the Taste of Scotland videos.
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Coming soon